p111 - Commitment and Consistency
"Knowing what I know about the real price of gasoline, if I could go back in time, whould I make the same choice again?"

p132- "ignoring one's neighbours as often as possible is a matter of physocological survival in big cities."

p136 - bystander inaction occur in our cities because of 3 reasons

p146 - Werthner's effect (suicides)

p163 - social proof - We assume that if a lot of people are doing the same thing, they must know smth we don't. Esp, when we are uncertain...
Second, quite frequently the crowd is mistaken because they are not acting on the basis of any superior info but are reacting, themselves, to the principle of social proof.

Liking: attractive defendants were twice as likely to avoid jail.